Tori Dunlap, creator of the Her First $100K feminist financial media empire, is writing her first book. And I'm representing her!
Tori is a nationally recognized millennial money and career expert. After saving $100,000 by age 25 (I KNOW RIGHT), Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 50,000 women negotiate their salaries, pay off debt, build savings, invest, and start side hustles.
A Plutus Award winner for Best Financial Blog for Women and South Sound Magazine’s “Woman to Watch 2020,” her work has been featured in The New York Times, Good Morning America, TODAY Show, PEOPLE Magazine, New York Magazine, CNBC, Forbes, Refinery29, Yahoo, MarketWatch, and more.
Tori has collaborated with companies like Dell, Blackrock, Citi Bank, Ellevest, and Personal Capital, and given talks and workshops at Microsoft and WeWork. A short documentary about her mission and story has received more than 1.5 million views across social media.
But really, here's my favorite interview with Tori. Asking the important questions!
With a dedicated following of 642,000 on TikTok and more than 64,000 on Instagram—and multiple instances of her story going viral—Tori’s unique take on financial advice has made her the go-to voice for ambitious millennial women.
Originally a blog called Victori Media, Tori grew Her First $100K on the side while working her day job for three years. By age 25, three years after graduating from college, she became a full-time entrepreneur and activist. In January 2020—her first full month of entrepreneurship—her business grossed over $30,000 and appeared on Forbes and CNBC.
Before becoming a full-time entrepreneur, Tori led organic marketing strategy for Fortune 500 companies—with clients like Amazon, Apple, Facebook, Nike, the NFL, and the Academy Awards—and global financial technology start-ups. For almost five years, she specialized in social media, SEO, content, and influencer marketing to grow community and increase awareness.
I’ve known Tori for just about four years now, and in that time she has inspired and impressed me with her energy, her drive, her sense of humor, and her utter commitment to using her considerable knowledge, talents, and privilege to lift up others. Through Tori’s Her First $100K community, her blog and workshops, and her relentless advocacy for social justice, I’ve come to recognize her as emblematic of millennial feminism. I know you’ll agree it’s rare to find someone so young who is so dedicated to her mission. As Tori herself says: “I believe I was put on this earth to fight for women’s financial rights.”
Her debut book on financial feminism is just the latest salvo in this battle for Tori. It’s witty, encouraging, and—above all—useful. This is not your auntie’s surface-level self-help book filled with empty platitudes and exclusionary advice meant for rich white ladies and rich white ladies alone. Tori listens to diverse voices with compassion, and uses what she learns from them to develop practical financial and career strategies for women of different races, classes, abilities, and sexual identities.
So often in publishing we look not just for the right book, but the right author at the right time. Now is the right time for a book on financial feminism, and Tori is far and away the right millennial financial feminist to spread the word.
Tori travels the world writing, speaking, and coaching about personal finance, online businesses, side hustles, and confidence for millennial women.
An honors graduate of the University of Portland, Tori is based in Seattle, where she enjoys eating fried chicken, going to barre classes, and attempting to naturally work John Mulaney bits into conversation.
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